Lindsay Wescott | Interactive Design × Digital Strategy
Helping to build and expand brands that create social or environmental good.
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Mind, Body & Spirit

brand identity, ux + ui design, web design + development

Dan's Boulder-based counseling practice needed a responsive website to showcase his services while building trust and providing clients with his expertise to overcome their personal challenges. Based on analytics from the previous site, I recommended major structural and content changes to optimize user flows, funneling potential clients directly to the information they need. Another aim of the redesign was to modernize Dan’s overall brand, reflecting a warm, approachable calm evocative of his personality and practice.

 

Mind, Body & Spirit

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Scope

logo + brand identity
research + wireframes
interactive + visual design
front-end development


Goals

Dan's Boulder-based counseling practice needed a responsive website to showcase his services while building trust and providing clients with his expertise to overcome their personal challenges. Based on analytics from the previous site, I recommended major structural and content changes to optimize user flows, funneling potential clients directly to the information they need. Another aim of the redesign was to modernize Dan’s overall brand, reflecting a warm, approachable calm evocative of his personality and practice.

 
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