Lindsay Wescott | Interactive Design × Digital Strategy
Helping to build and expand brands that create social or environmental good.
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Rethink Responsible Returns

brand identity, ux + ui design, web design + development

R3 Returns, the impact investing branch of BSW Wealth Partners, integrates social and environmental factors into its investment strategies. A key objective for this project was to establish trust from potential clients and unify the R3 Returns brand with its parent company via a cheerful color palette, complementary logo and revamped website. The result helps potential investors understand how humanitarianism aligns with impact investing and inspires them to contact R3 Returns.

 

Rethink Responsible Returns

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Scope

logo + brand identity
wireframes
interactive + visual design
front-end development


Goals

R3 Returns, the impact investing branch of BSW Wealth Partners, integrates social and environmental factors into its investment strategies. A key objective for this project was to establish trust from potential clients and unify the R3 Returns brand with its parent company via a cheerful color palette, complementary logo and revamped website. The result helps potential investors understand how humanitarianism aligns with impact investing and inspires them to contact R3 Returns.

 
r3-returns-design.jpg
r3-returns-wireframes.jpg
r3-returns-site.jpg
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