Lindsay Wescott | Interactive Design × Digital Strategy
Helping to build and expand brands that create social or environmental good.

Rowdy Mermaid

brand identity, marketing collateral, packaging, print design, web design

Rowdy Mermaid Kombucha



brand identity
interactive + visual design
marketing collateral
package design


Rowdy Mermaid Kombucha already had the makings of a solid brand, but lacked consistency around color usage and typography. They were also in the midst of a website redesign, using a template devoid of brand cohesion. First, I revised the existing bottle labels to accommodate longer flavor names and selected a new color palette to better differentiate each flavor. Next, I worked with a photographer to capture Rowdy Mermaid customers enjoying their kombucha. Lastly, I redesigned every page of the templated website, creating the homepage tail overlay, using consistent typography, and instilling personality via playful messaging, airy photography, intentional white space and restrained typography.