I design the logic behind the interface.
I design the logic behind the interface.
Product designer for systems with rules. I work out the states, structure, and decisions first, then design experiences that make them feel obvious.
Product designer for systems with rules. I work out the states, structure, and decisions first, then design experiences that make them feel obvious.
GoodRx | Senior Product Designer
Recycled Mobile Number Verification
Designing a framework for authentication when a phone number can no longer be trusted.
Authentication · Account security · Cross-platform systems
GoodRx | Senior Product Designer
Point-of-Sale Rewards Redemption
Designing one rewards system that adapts to eight member states.
Product strategy · State-based systems · Rewards
eSalon | Lead UX Designer
Personalized Hair Care Quiz
Defining the logic behind a personalized hair-care recommendation system.
0-to-1 · Recommendation logic · Discovery
GoodRx | Senior Product Designer
Prescription Savings Card
Modernizing a business-critical conversion flow without disrupting what already worked.
Platform migration · Conversion · Authentication
eSalon (Colorsmith) | Lead UX Designer
Navigation & Product Discovery
Creating a scalable product architecture for a growing ecommerce catalog.
Information architecture · eCommerce · Scalability
From people I've worked with
My design colleague at eSalon
“Throughout our time working together, I was consistently impressed by Lindsay's expertise in all facets of the product design process and her ability to align user experience goals with broader business objectives.”
Bethany Stayer
Lead UX Designer, Applied Systems
My strategic project director at Adfero
“The ability to bring analytical and systemized thinking to the table along with a deep well of creative experience makes Lindsay a valuable member on any team.”
Gary Nuzzi
VP of Public Affairs, CVS Health
My design manager at eSalon
“Consistently delivering thoughtful, beautiful, and innovative design solutions, Lindsay grounds her work in thorough UX research and presents well-supported design recommendations.”
James Walsh
Former Associate Director of UX Design, eSalon
My design mentee at Full Cup Creative
“Lindsay mentored me in user experience and has helped me discover my passion for design. She is smart, articulate, patient, and knowledgeable.”
Hayley Budzinski
Associate Director of Optimization, ColinKurtis Advertising
About me
I'm a product designer who likes problems with more than one right answer. I do my best work where the business rules are complicated, and the people using the product still need it to make sense, like deciding how an account gets verified, how rewards get redeemed, or which questions a quiz actually needs to ask.
I'm comfortable leading when the structure isn't there yet. I've taken over discovery when research and product management were cut, worked directly with engineering to map what a system knows and when, and mentored other designers.
When I'm not in Figma, you'll generally find me climbing limestone, tending an ambitious garden, or pondering if there might be room for one more house cat.