I design products that make complex decisions feel simple.

I work in the messy middle, where product strategy, business rules, technology, and human behavior collide. I turn complex systems into experiences that are easier to understand, build, and scale.

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GoodRx | Senior Product Designer

Recycled Mobile Number Verification

Designing a framework for authentication when a phone number can no longer be trusted.

Authentication · Account security · Cross-platform systems

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GoodRx | Senior Product Designer

Point-of-Sale Rewards Redemption

Designing one rewards system that adapts to eight member states.

Product strategy · State-based systems · Rewards

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GoodRx | Senior Product Designer

Prescription Savings Card

Modernizing a business-critical conversion flow without disrupting what already worked.

Platform migration · Conversion · Authentication

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eSalon | Lead Product Designer

Personalized Hair Care Quiz

Defining the logic behind a personalized hair-care recommendation system.

0-to-1 · Recommendation logic · Discovery

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Colorsmith | Lead Product Designer

Navigation & Product Discovery

Creating a scalable product architecture for a growing ecommerce catalog.

Information architecture · Ecommerce · Scalability

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What it's like to work with me

  • “The ability to bring analytical and systemized thinking to the table along with a deep well of creative experience makes Lindsay a valuable member on any team.”

    Gary Nuzzi
    VP of Public Affairs, CVS Health

  • “Throughout our time working together, I was consistently impressed by Lindsay's expertise in all facets of the product design process and her ability to align user experience goals with broader business objectives.”

    Bethany Stayer
    Lead UX Designer, Applied Systems

  • “Consistently delivering thoughtful, beautiful, and innovative design solutions, Lindsay grounds her work in thorough UX research and presents well-supported design recommendations.”

    James Walsh
    Associate Director of UX Design, eSalon

  • “Lindsay mentored me in user experience and has helped me discover my passion for design. She is smart, articulate, patient, and knowledgeable.”

    Hayley Budzinski
    Associate Director of Digital Automation & Optimization, ColinKurtis Advertising

About me

I’m a product designer who likes problems with more than one right answer. My work tends to sit at the intersection of product strategy, systems thinking, and interaction design, especially when a product needs to balance complex business rules with a human experience.

When I'm not in Figma, you'll generally find me climbing limestone, tending an ambitious garden, or pondering if there might be room for one more house cat.