I design products that make complex decisions feel simple.

I love the messy middle, those high-intent moments when people create accounts, choose treatments, or make purchases. These are often the hardest parts of a product, and they’re my favorite problems to solve.

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The messy middle, in practice.

From health tech to ecommerce, here are some of the problems I’ve enjoyed untangling.

GoodRx | Senior Product Designer

Point-of-Sale Rewards Redemption

Bringing rewards redemption to the web while making prescription savings the easy choice.

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GoodRx | Senior Product Designer

Prescription Savings Card

Evolving a high-value legacy conversion flow into a modern account experience.

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GoodRx | Senior Product Designer

SMS Recycling

Protecting account access when a phone number changes hands.

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Colorsmith | Lead Product Designer

Navigation & Product Discovery

Organizing a growing product line around how customers actually shop.

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eSalon | Lead Product Designer

Personalized Hair Care Quiz

Guiding customers from more choices to the right routine.

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About me

When I'm not in Figma, you'll generally find me climbing limestone, tending an ambitious garden, or pondering if there might be room for one more house cat. I’m drawn to things that reward curiosity and patience, whether those projects are in a raised bed or in a product roadmap.

  • The ability to bring analytical and systemized thinking to the table along with a deep well of creative experience makes Lindsay a valuable member on any team.

    Gary Nuzzi
    VP of Public Affairs, CVS Health

  • Consistently delivering thoughtful, beautiful, and innovative design solutions, Lindsay grounds her work in thorough UX research and presents well-supported design recommendations.

    James Walsh
    Associate Director of UX Design, eSalon

  • Lindsay mentored me in user experience and has helped me discover my passion for design. She is smart, articulate, patient, and knowledgeable.

    Hayley Budzinski
    UI Developer, ColinKurtis Advertising

  • Throughout our time working together, I was consistently impressed by Lindsay's expertise in all facets of the product design process and her ability to align user experience goals with broader business objectives.

    Bethany Stayer
    Senior UX Designer, Applied Systems